Sennheiser and Sonova will operate under the Sennheiser brand-umbrella to provide Sennheiser’s customers with best-in-class audio solutions. A long-term licensing deal was agreed with Sonova so that the company could use the Sennheiser brand going forward. The recent press event also confirmed that premium headphones, audiophile products, enhanced hearables and soundbars will be the four key product segments that the company wants to focus on for the future.
Sonova Consumer Hearing has already announced an impressive innovation pipeline of new products expected in all four of its categories during 2022, including new products in its flagship Momentum range. We can expect to see a new Momentum TW3 true wireless earphones this year. The company also doubled down on its investment in audiophile headphones following the recently launched award-winning IE headphone series. There are more exciting products to come, including the newly announcedThe premium headphone market is currently valued at around $20bn annually and is expected to grow threefold to $60bn in the next seven years. That growth will be driven by smartphone attachment is currently only about 20% of smartphone users own a pair of true wireless earphones.
Meanwhile, the company is keen to assure existing customers that Sennheiser consumer products will continue to thrive with a renewed focus on the emerging hearing technology while staying true to the Sennheiser sound and brand which so many of us have come to know and love over the past 75 years.
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