What the Art Industry Stands to Learn From the Brewing Anxiety Over Epic Games' Acquisition of Bandcamp (and Other Insights) | Artnet News

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This week, the_gray_market unpacks Epic Games' acquisition of Bandcamp and its implications to reveal that innovation isn't necessarily the key to business success:

. As Ruiz put it, acquiring Bandcamp now gives Epic’s decisionmakers “direct access to [Bandcamp’s] artists, and potentially a frictionless way to license music for their metaverse properties.”

15 year-old Yasmin, the photographer’s daughter, plays Fortnite during thee “Travis Scott Presents: Astronomical” in-game event on April 23, 2020. As with so much in the art industry of late, Bandcamp’s future now hinges on two factors: East Asian money and the metaverse.

 

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the_gray_market

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