AM Vineyards co-owners Andrew Robinson and Matthew Karan saw an opportunity open up in the Chinese market.
"Given the cultural symbolism associated with the colour red in China - happiness, success and good fortune - it's no surprise that 80% of the wine consumed in China is red," says Karan. "Our business model is different from that of a typical wine estate. We partnered with growers and farms in areas like Franschhoek, Elgin, the Hemel-and-Aarde Valley, and the Swartland, where our winemakers manage specific blocks of vineyards. We harvest and bottle our own wine and use our own cellars. It is a versatile business model and gets us the best grapes, best product and scale," says Robinson.
Nous avons résumé cette actualité afin que vous puissiez la lire rapidement. Si l'actualité vous intéresse, vous pouvez lire le texte intégral ici. Lire la suite: