activities must be aimed at prioritized and measurable business outcomes, along with building D&A maturity.
“To increase the attention of the CEO and other business executives, the CDO should seek out data projects that focus on revenue generation, data monetization and productization, improving customer satisfaction and remove obstacles to data sharing,” said Logan. “For non-commercial organizations, promoting data sharing, citizen satisfaction and open data are all good ways to gain organizational investment and success.
“Increasing data literacy inside the organization enables D&A leaders and CDOs to implement a data-driven culture which encourages the use of data in decision-making,” said Logan. “
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