Alphabet misses on revenue as YouTube ad business slowed by Ukraine war

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Alphabet misses on revenue as YouTube ad business slowed by Ukraine war via IrishTimesBiz

Google overall derived 1 per cent of its sales in 2021 from Russia, Porat said.

Google’s “other” revenue, which includes app, hardware and subscription sales, were $6.8 billion, below estimates of $7.3 billion.Alphabet also said its board had authorised an additional $70 billion in stock repurchases. It has bought back over $81 billion in shares over the last two years.Google is expected to grab 29 per cent , or the leading share, of the $602 billion global online ad market in 2022, at least the 12th straight year it has been on top, according to Insider Intelligence.

High on the list of risks faced by the company are numerous lawsuits and investigations into whether Google has engaged in anticompetitive conduct through its advertising and other businesses.

 

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