Business Maverick: Musk’s Twitter Pitch Featured Job Cuts, Ways to Make Money

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As he negotiated a $44 billion deal to acquire Twitter Inc, Elon Musk told bankers that he would be focused on the social-media company’s bottom line, and floated the idea of cutting both costs and jobs, according to people familiar with the matter.

On calls with teams of bankers before the deal was announced, Musk fielded questions on how he would generate financial returns at Twitter. While nothing is set in stone – and Musk himself had no access to Twitter’s non-public financials at the time – he specifically mentioned job cuts, said the people, who asked not to be identified as the details are private. He didn’t go into details about which departments or positions might be affected, the people said.

Musk also discussed ideas to monetise the platform and boost cash flow, including potential subscription services to drive recurring revenue, they said. While he’s said little publicly about how he plans to drive growth, he suggested earlier this month that he isn’t preoccupied with money. “I don’t care about the economics at all,” Musk said at a TED conference after making his offer to buy the company.

In the bare bones statement announcing the deal, Musk said that he wants to make Twitter “better than ever” by “enhancing the product with new features, making the algorithms open source to increase trust, defeating the spam bots, and authenticating all humans”. Twitter’s chief executive officer Parag AgrawalMusk didn’t make a similar presentation of his plans and ideas, including layoffs, to Twitter’s board, according to a person familiar with the matter.

 

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It's a business that cost $44b! Of course he will cut costs AND increase revenue. So far he has only mentioned converting the HQ office into a residential complex (huge cost cutter & rental revenue booster). And the Woke Staff HAVE to go! They are the reason he had to take over!

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