Amid a brutal year for Wall Street overall, media stocks have been hit particularly hard. Netflix stock tanked more than 70% so far in 2022, Disney was down 33%, and Comcast dropped 15%, as of market close Wednesday. And CTV companies Roku and Vizio haven’t been doing too hot, either, sinking 59% and 57%, respectively, this year.
As more consumers flocked to CTV, U.S. advertisers followed the money. CTV was the driving force behind 2021 digital ad spending and grew 57% to $15.2 billion, according to IAB’s 2021 Video Ad Spend & 2022 Outlook report. IAB projected that CTV ad spend will be the fastest to grow within digital media again this year, jumping 39% in 2022.
Supply-chain constraints have been weighing on TV shipments, but Vizio management said they are optimistic that the company can grow TV shipment volume this year compared to last year.