, co-hosted by Ceara O’Sullivan and Griff Stark-Ennis ,Ceara O’Sullivan cohosts the SickBird original podcast Petty Crimes.“I always knew I wanted to be a producer and make interesting content,” Watson said in an exclusive interview for. “Personally, I believe content is our window to the world. When I was growing up, I always retained information best through watching documentaries and shows. I became obsessed with the possibility that that could be my job.
The gap in the market is what inspired Watson most in founding SickBird. “I am constantly inspired by wanting to see more female and POC creators and business owners as decision makers in the industry,” she explains. She is proud of getting SickBird to a place where the company can independently fund its own shows and develop its own IP. Now, Watson says, the challenge is to grow while maintaining quality. “I never want to be one of those companies that just crank out content without thought.
To young people looking to tap into their life purpose, Watson offers this advice. “For a lot of people finding your passion and purpose is difficult. It’s important to try many things to see what you like. Sitting around and waiting for something to happen is never the answer.” Watson offers her own career path as an example. She started out in New York but was unable to stay due to her visa expiring. She had to move back in with her parents and start from zero. During that time, instead of sitting around, she made finding a new job her job.
Ultimately, Watson says, she found success with SickBird by keeping operating expenses extremely low and hiring diverse people who are passionate about their work. “My team genuinely enjoys the content we create and finds it entertaining. It seems so simple, but I know it sets us apart.”
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