Naomi Osaka and LeBron James launch new media company Hana Kuma

Japanese tennis player Naomi Osaka is launching a new media company in partnership with four-times NBA champion LeBron James aimed at telling stories that cross cultural barriers, the former world number one announced on Tuesday.

“What excites me is being able to inspire people and tell new stories, particularly ones that I would have wanted to see when I was a kid. I always wanted to kind of see someone like me,” four-times Grand Slam champion Osaka, who has a Haitian father and Japanese mother, told the New York Times. The production company is the latest project from the 24-year-old Osaka and her long-time agent Stuart Duguid.

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