FDA orders Juul to remove all e-cigarettes from U.S. market

The announcement Thursday by the FDA is part of a sweeping regulatory review of e-cigarettes, which faced little regulation until recently.

The company failed to provide evidence that its products met legal standards, Michele Mital, acting director of the FDA's Center for Tobacco Products, said in a "The FDA is tasked with ensuring that tobacco products sold in this country meet the standard set by the law, but the responsibility to demonstrate that a product meets those standards ultimately falls on the shoulders of the company," she said.

Teen use of e-cigarettes skyrocketed more than 70% after Juul's launch in 2015, leading the FDA to declare an"epidemic" of underage vaping among teenagers.

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WSJ News Exclusive | FDA to Order Juul E-Cigarettes Off U.S. MarketUncertainty has clouded Juul since it landed in the agency’s sights four years ago, when its fruity flavors and hip marketing were blamed for fueling a surge of underage vaping.
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