Track and Field Aims to Capture an Emerging Market: The USA

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The United States has the world’s best track and field athletes. The sport’s leaders want to make track a top-five sport among U.S. fans.

Coe acknowledged that World Athletics wasn’t “spoilt for choice” in U.S. bidders to host the world championships. The past four U.S. Olympic trials have been held at Hayward Field.Photo:Although he praised the history in Eugene, where former Oregon track coach Bill Bowerman tinkered to create early Nike models and wrote the book “Jogging” to introduce Americans to the concept, Coe said it’s imperative to put meets elsewhere, too.

Next summer, USA Track & Field will launch a five-city series of international competitions, said USATF chief executive Max Siegel, who added that the sport’s domestic governing body is a partner in World Athletics’ push to boost the sport. The cities are yet to be determined. That issue persists, and Siegel said he has reached out to sports agents to underscore the importance of the best athletes facing off more often.

Officials at NBC Sports Group, which owns the U.S. rights to World Athletics series events through 2029, plan to capitalize on a pandemic-condensed run of Olympics or world championships in nearly every year from 2021 to 2027.

 

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Why not just revive American Gladiators?

s/b 'has some of the worlds......' whats the next big headline? The United States has the worlds best judicial system: best baby food?; best drinking water?; healthy junk food?: etc?,?

Helpful advice to them. Don’t play the victim like the women’s soccer team and we will support you.

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