Juul banned in US: FDA strikes a major blow to market leader of vaping industry

Established in 2015, Juul Labs Inc. grew rapidly to control 75 percent of the e-cigarette market in the U.S. in just about three years,. An e-cigarette is aimed as an alternative for tobacco smokers, as it can deliver nicotine contained in liquid cartridges or pods by vaporizing it.

Makers of e-cigarettes argue that their devices prevent the harmful effect of smoking tobacco while helping those who are addicted to nicotine. However, since their arrival on the market, e-cigarettes have been hugely popular amongst teens, with a 2019 federal survey finding that one in four high school students in the U.S. had used an e-cigarette in the previous 30 days., and the FDA has now come down heavily on Juul, the most popular e-cigarette brand.

Prior to this, Juul had already withdrawn fruit-flavored cartridges from the U.S. market since they were popular with teen users,. The company's PMTA included only tobacco and menthol-flavored products, but the FDA found that the toxicological profile of the products did not demonstrate they protected public health.

In the press release, the FDA detailed that the company's liquid pods contained"potentially harmful chemicals" that could leach, and the company had provided"insufficient and conflicting data" in this regard to the FDA, preventing the agency from completing a full toxicological risk assessment of the company's products.

This does not impact Juul products that users may already have for their individual consumption, the FDA said in the press release. They added that there are 23 electronic nicotine delivery systems that it has approved that users could switch to if required. Stay ahead with the latest science, technology and innovation news, for free:

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