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“In a competitive business environment, graduates and entrepreneurs need to understand consumers, build the core competencies of the firm, and design appropriate strategies and positioning through effective marketing and branding,” he added. Once enrolled in the MBA programme, students would be privy to invited industry and thought leaders along with short workshops organised to introduce students to new technologies and contemporary business challenges.

“Some students spend a semester in our UK or China campus, or other universities worldwide through the Universitas 21 exchange programme.

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