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One of Amazon's most powerful tools is putting a target on its back, and it could turn into a problem for the company

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Amazon acts as both a retailer and a marketplace. Some regulators are saying that might be unfair.

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MacKenzie Bezos has been part of Amazon lore since before the company began, driving across the US with her husband Jeff as he wrote out his business plan in 1994MacKenzie Bezos played a role in the founding of Amazon, driving cross-country with Jeff Bezos in 1994 while he wrote the company's business plan.
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