Sub-Zero: the home appliance company leaving competitors out in the cold

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Can a kitchen appliance be an object of desire? Well, a Sub-Zero refrigerator just might be the answer to some people's dreams.

Can a kitchen appliance really be an object of desire? Well, a Sub-Zero refrigerator just might be the answer to some people's dreams.

Bakke said Westye Bakke, his grandfather and the son of Norwegian immigrants, first worked as a salesman for another refrigerator company. But after doing custom work for famed architect Frank Lloyd Wright, he founded Sub-Zero in 1945 — with only three employees, including his son, Bud, who is Jim Bakke's father.

Since 2000, the company has also made wolf ranges, but it's their sleek refrigerator models that can be covered in almost anything that make them a favorite of interior designers."I've gone back to the project 25 years later, and the Sub-Zero is still there working," he said. "It's something that is exclusive to Sub-Zero that we actually do 100% testing on everything that we manufacture," Bakke said.

 

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