Tiger Woods, Rory McIlroy, former NBC Sports exec launch technology-focused company, TMRW Sports

Sports Seriously: Andy Nesbitt and Mackenzie Salmon discuss the impact Tiger Woods' comments on LIV Golf have on the sport going forward.On Sunday, Golfweek’s Eamon Lynch reported that Tiger Woods and Rory McIlroy had worked together to for the top stars on the PGA Tour, and just two days later, the pair have been announced as founders of a new company, TMRW Sports.

Woods, McIlroy and Mike McCarley announced the new company – pronounced “tomorrow sports” – will focus on “building technology-focused ventures that feature progressive approaches to sports, media, and entertainment.” “I am excited to work with TMRW Sports in bringing people more access to sports,” Woods said via a release. “So many athletes, entertainers, and people I meet from all walks of life share our passion for sports, but they also share our desire to build a better future for the next generation of sports fans. Together, we can harness technology to bring fresh approaches to the sports we love.”

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