For years now, digital marketing experts have worked tirelessly to get small business owners to understand why they need to have professionally-built websites. It's been an uphill struggle. A key stumbling block is that plenty of small businesses thrive without one. And it's kind of hard to convince someone they need something when they feel they can point to numbers that prove they don't.
And how have the ones that built websites and then let them fall into neglect not suffered consequences? One is cost. A Facebook business page is free, unlike a custom website. And another is the presence of a large and captive audience. With the average American spendingon the site, it seems like an easy feat to attract attention. If that weren't enough, there's also ease of use. Since most small business owners already have personal Facebook pages, they face less of a learning curve when getting a business page up and running.
Perhaps the best part of small businesses choosing a web app as their main online presence is cost. Since conventional websites are on the decline, web developers are already pivoting away from them. So there are now countless
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