, which curated a perfect selection of responses to any situation, reaction gifs quickly became synonymous with the format itself. Why reply to a post with “OMG”, when you can post a quick clip of Donald Glover from the sitcom Community walking into a burning room carrying a stack of pizzas?
But while the most dedicated posters kept large archives of their most-used gifs, carefully sorted and labelled, for many, tracking down exactly the right one to use in any situation was a bore. “Giphy was thought up over breakfast with my partner on the project, Alex Chung, while musing on the rise of purely visual communication,” the co-founder Jace Cooke. “We both couldn’t get over how cumbersome it still was to find and share gifs, and thought we could do something about it.”
Belgique Dernières Nouvelles, Belgique Actualités
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