Mercedes-Benz and Lexus are not the only brands involved: Cadillac has thrown its weight behind the burgeoning menswear scene in New York in recent years, serving both as the. It also helps fund the shows of many individual designers, including Public School,is known as the Audi Fashion Festival. Rolls-Royce, Ford and Chevrolet have also taken part in fashion weeks around the world, in varying capacities.
All of which begs the question: Why are automotive companies so often the leading sponsors of fashion week? For one thing, they have enormous marketing budgets — several of the automakers mentioned above spend hundreds of millions of dollars on advertising each year, making them attractive potential sponsors for such a big event.
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