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Here's how pizza chain Domino's is tackling high inflation - San Francisco Business Times

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Small-business owners are still worried about inflation, but so are their larger counterparts. Here's how Domino's Pizza is combating rising costs.

Executives said one key for the chain is to offer a barbell pricing strategy that allows price-conscious consumers to buy cheaper menu offerings or upgrade to higher-cost items.Nathan Scholz

He stressed that retaining cheaper pizza options while also giving customers the chance to upgrade has increased sales at its existing restaurants. Domino's has had to increase prices — and will likely keep doing so — but Scholz said offering customers choices allows the chain to still compare favorably with customers' other food options.

Worries over inflation continued among small-business owners even as inflationary pressure has slightly eased. The Consumer Price Index showed a gain of 8.3% in August compared to the same time in 2021. That's an improvement from a record high of 9.1% set in June 2022.68% of small-business owners cited inflation as a top concern, followed closely by a lack of new customers.

 

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