Big food companies commit to 'regenerative agriculture' but skepticism remains

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Ahead of the U.N.'s climate change conference, Mars, PepsiCo and McDonald's have committed to regenerative agriculture. Getting more farmers on board won't be easy.

. And that won't be easy, especially given the current global agriculture market.

"We need to invest in those farmers to de-risk that transition," she says."I do think that companies have a huge role to play in making a big shift on the landscape." The plan, while lacking in specificity, lays out five general strategies to financially incentivize farmers to transition to regenerative agriculture. The strategies range from direct payments to farmers to encouraging governments around the world to commit policy and public money.

Reid acknowledges prescribing any one fix across twelve of the largest global food companies is unrealistic. What works for a fast food chain might not work for a beverage corporation. And, along the same lines, what works for a rice farmer in India might not work for a corn farmer in Iowa. "We're satisfied so far when somebody tells us that they're using a regenerative practice, say, reduced tillage or cover crops, without then asking the question: How do you know that? What is the actual, quantifiable, verifiable result?" says Salvador with the Union of Concerned Scientists.

 

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soil quality needs a few years to get the micro-organisms right but to regenerate in This way is the way ahead, no pesticides,insecticides,multi-crops instead of monoculture. build up the biogenomics in the soils..

Considering the fact that the farmer they reference is a corn and soybean farmer has no relevant to the companies listed in the headline. Just read it...

shame those commies into submission - oh wait we are the commies forcing our collective woke bullshit on to companies with shareholders that will extract their due on to the boards for negligence

because it's stupid

Play that recording of the woman getting an abortion on your format here. You played it over the airwaves earlier today, post it here so everyone can here what it sounds like to suck out a baby.

simple, just pay them

Anything’s possible with money! Show us you ACTUALLY care, Mars, et al!

If only farmers would get on board with these huge corporations!

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