Joanna Gaines on the future of Magnolia: 'I’m wrestling with my role in our business'

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“At 44, I feel like I’m stepping into a new season.” joannagaines spoke with hodakotb about the future of magnolia

, 16, just started driving two weeks ago,” she said. “Life is moving so fast, and for me, I think the biggest thing is just embracing this moment as a mother, as a wife, and then even with Magnolia, that feels like our baby.”

“Right now, I’m wrestling with my role in our business,” she wrote in her memoir. “Since 2003, Chip and I have given Magnolia every inch of us, and because it has become so intertwined with who we are, sometimes it’s difficult to make out where Magnolia ends and where we begin,” she wrote in her memoir.

“All these years I’ve thought, when Magnolia fails, I fail, and when I fail, it follows,” she wrote. “In some ways, that reality has lessened what I’m willing to share with the world — the parts of me that want to learn what else I could grow to be, or, God forbid, the parts of me that aren’t so pretty."Gaines may be taking stock of some things right now, but when Hoda asked the lifestyle mogul if the Magnolia brand would continue, Gaines did not hesitate to answer.

In a later chat with Hoda and Jenna, Joanna reflected more on her intuitive sense that something is shifting in her life.“I think it all starts for me, it always starts with this internal gut instinct," she said. And I felt like with that instinct, I need to ready myself."

 

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