From fitness empire to baby brain: F45 founder Rob Deutsch’s next industry shakeup

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The man who started fitness giant F45 is launching a new business aimed at reducing the amount of waste from baby products | sarzberry

And so Markot, which launches Australia-wide on November 20, was born. It has, Deutsch admits “morphed into quite a beast” with eight full-time staff, and a 1600 square metre warehouse.

“There’s this big middle step that’s pretty powerful, which is us checking everything, sanitising everything, and making sure it’s legit. And then we send it on to the eventual, the purchaser.” “And there’s this beautiful circular economy. I thought, what a beautiful thing to be able to do with babies’ goods… And the other thing was also the thought of why should someone who’s less financially secure than myself not have the Bugaboo pram and not have all the bells and whistles for their kid?”

 

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