‘Crypto is done’: FTX collapse sends ripple through $78 billion sports sponsorship market

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Crypto companies poured money into sports sponsorships, but the FTX bankruptcy may squash future opportunities.

when Voyager filed for bankruptcy earlier this year and said they had trusted that Mavericks owner Mark Cuban wouldn’t endorse a financially unsound company.

With once-full treasure chests running dry, crypto players are having to pull back some from sports deals. The instant brand awareness with the public and potential investors is why emerging industries often partner with sports teams, which, in turn, is also why it may seem like lots of sport sponsorship deals fall through, said Jensen.During the 2007 to 2009 recession, sub-prime mortgage lender AmeriQuest lost its naming rights to the former Texas Rangers’ stadium, which is now called Choctaw Stadium.

Crypto still has its doubters, and not without reason. Since the start of 2021, more than 46,000 people have reported losing over $1 billion in crypto to scams, with a median loss of $2,600, according to the Federal Trade Commission.

 

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