In a glass of its own: 363 years on, South African wine industry needs you to spread the word on auspicious birthday | News24

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The South African wine industry is inviting everyone to get behind an initiative focussed on promoting the date that wine was first made from Cape grapes. | ThePeoplesPost

On 2 February 1659, Jan van Riebeeck recorded in his diary: “Today, praise be to God, wine was made for the first time from Cape grapes.”

On Friday 11 November, media and wine industry stakeholders were invited to attend an early birthday celebration lunch held at Groot Constantia. Naudé says to best appreciate the potential it may hold, you need to compare it to another birthday that is celebrated across the globe. “According to the information at our disposal at this time, we are the only wine industry in the world that knows the exact date of our origin. For the time being, while other countries do not have that date yet, we’ve got the benefit of uniqueness. So let’s use it. Let’s take it abroad, and let’s run with it.”

To launch the event, Groot Constantia has made available a range of free promotional material, such as the SA Wine Birthday logo, press releases , photos and post ideas for social media. They also shared the following advice on how individuals and businesses alike can help promote #HappyBirthdaySAWine:

 

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ThePeoplesPost Then ou us each a bottle 🤣🤣🤣

ThePeoplesPost | cant explain how you make me feel right now, the joy in me is inexplicable, I have made more than R65,000 during the last 2 weeks with the help of marksust6

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