Through its the #KeepItWithin campaign, the brand has released limited edition 500ml cans to promote and develop 16 kasi businessesMfundo Mbeki, co-founder of Rands Cape Town, Wendy Bedforth, Castle Lager brand director and Lekau Sehoana, founder and group chair of the Drip Group at the Castle Lager #KeepItWithin small business campaign media launch.
The campaign encourages South Africans to recognise the good that exists within all of us — and the strength we find in our communities. Castle Lager showcased this through a TV commercial while partnering with local graffiti artists to bring this to life through wall murals. Castle Lager intends to unleash the full economic potential of township businesses by providing marketing support, business development tools and funding.
“We recognise that our townships have completely transformed — this is where good is happening, it is a place of excellence, where people are choosing to do business in their local neighbourhoods.
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Castle Lager campaign champions township business growthSPONSORED | Through its the KeepItWithin campaign, the brand has released limited edition 500ml cans to promote and develop 16 kasi businesses
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