. Additionally, QR codes saw a resurgence in the pandemic, as businesses used them for contactless payment or instead of physical menus.Bring in customers and retain valuable info
In Kardashian's campaign, the QR code leads users to the Skkn website, where they're prompted to subscribe to its email list to get 10% off their next online purchase. "Our goal with this campaign was to meet customers where they are to drive brand conversions and capture CRM for the brand," Kardashian told Digiday, referring to customer-relationship management.
Many business owners are using emails and text messages as methods of CRM. The strategy of capturing a customer's email, phone number, and other information is essential for a company's success and sustainability, Michael Burke, the founder of SMS-marketing startup"The only thing that a business owns is their website, their email list, and their SMS list," he added."Everything else is rented. You're renting space on Facebook; you're renting space on TikTok.
TechInsider Why didn't you put a got dang entrepreneur in the picture. She didn't invent getting railed.