Aldi sales soar as UK shoppers battle record food inflation | CNN Business

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Together, customers bought more than 48 million mince pies, 38 million pigs-in-blankets and more than 1,700 tonnes of Brussels sprouts in the weeks leading up to Christmas.

Sales topped £1.4 billion for the first time, up 26% year on year, with the FIFA World Cup also boosting purchases, Aldi said in a statement on Tuesday. Soaring food prices and wages that are failing to keep pace with inflation mean more UK shoppers are switching to discount retailers such as Aldi and Lidl, as well as trading down to supermarkets’ own label products. The British Retail Consortium said Wednesday that food inflation accelerated to 13.3% in December, up from 12.

That’s an increase of £1.1 billion on the previous year, even though sales measured by the number of items people bought were down 1% over the same period. “This story played out across the traditional Christmas categories. For example, value sales of mince pies soared by 19% but volume purchases barely increased at all,” said Fraser McKevitt, Kantar’s head of retail and consumer insight, in a report.

 

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That's impressive considering the population is 67M

And? 😳

Our Aldi in Clearwater had NO MINCE PIES!!! This is why Florida is going to hell in a hand basket...

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