Abercrombie & Fitch is cool again | CNN Business

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Abercrombie & Fitch has shed its perfume-filled mall stores, shirtless models and logo sweatshirts to win over Millennials and Gen Z.

It’s working. Abercrombie\n \n said Monday that its women’s segment was on track to deliver its highest holiday sales period ever, and its men’s division was growing, too. The company lifted its fourth quarter and full-year sales and profit outlook, sending its stock up 9%. “Abercrombie was a key destination for holiday shopping,” Neil Saunders, an analyst at GlobalData Retail, said in a note to clients Monday. “This a further sign that the brand has successfully ditched the baggage of its past.

Soon after he left, brand said it would stop “sexualized marketing.” It overhauled its marketing, stripped the old moose logo from its clothes and pulled back on the Fierce fragrance in its dimly lit stores. It also expanded its sizes. “We are a positive, inclusive brand, with a nice sensibility, very different from what they encountered in the past,” Fran Horowitz, now Abercrombie’s CEO, said in 2016. Today, Abercrombie’s stores are lighter than they once were and its clothes are looser.

 

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Cool 'again'?

That place was full of disgusting perverts

I went into one last week and it works the same as high school lol. Good jeans though

IRGCterrorists

It’s still expensive as Shit idk how

So a store can rebrand and all sins forgiven but we’re still digging up 10 year old tweets to try and cancel people? 🤦‍♂️

Need to fill it will fender neutral clothing and a quiet corner to be sad in

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