The coffee roasting itself is spearheaded by a two-person team, Whit MacDonald and Ethan Murphy.
“There was a huge outreach component, when we started carrying them, to introducing customers to different coffee all the time ... It's pretty easy to not be adventurous in coffee and be like, 'Just give me a regular coffee,' and we cater to that, too. It's just reading the room." "People love the dark roast coffee as well. But this is the chance to offer something different," he said.The setup in Cape Broyle came together through a Bannerman Brewing investor with family ties to the area, Steve Follett.
Bannerman Brewing co-owner and general manager Phil Maloney said it's possible they could open a coffee shop in that space by the summer of 2024. "The first lot that we bought, this Colombian lot — which is tasting super good — we bought this farmer's entire farm, which is only five bags of coffee, but it's everything and it was great," Maloney said.