A pair of Colorado entrepreneurs are fighting the stigma around women’s sexual wellness through their Jamestown-based companyRainbow Shultz and Corrie Bradley launched the business — which sells personal lubricants, body oils, perfume rollers, face care products and more — in 2019.
was valued at $10.3 billion, and is predicted to hit almost $20 billion by 2030, according to Grand View Research Inc., a market intelligence firm.is attributed to sex-positive movements, access to online shopping, a boost in industry investments and increased U.S. government initiatives around contraceptives. In particular, the personal lubricants segment of the market is attracting older consumers — a trend that Shultz and Bradley can confirm.
Colorado women who served as testers for Lark Love’s products embraced the opportunity to share their experiences around childbirth, menopause and more. “We learned that women didn’t know anything about menopause — even the women that were in it,” 42-year-old Bradley added.
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