Snow Business: Why Denver Has a World-Class Ski Resort

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This weekend's Wells Fargo Ski Cup benefits the National Sports Center for the Disabled.

Recreational Association from 1997 to 2017, remembers the day he got a call about a snowcat with tourists aboard that had slipped off the road and fallen sideways down the mountain about twenty yards.

"You see the best things come out of people in a resort like that," he adds."We wear jeans and sweatshirts, and there are no strangers. Everybody's accepted. We don't care what you do in your life, whatever your career is; that's fine. We just want you to have a good time. It's just a great place to be.”

In 1938, Bob Balch became the first manager of the in-the-works sports park, whose name was changed from West Portal to Winter Park in December 1939, just one month before it officially opened in January 1940 with two rope tows and ten trails. The grand-opening festivities included a winter carnival, modeled after the one inWorld War II slowed interest in Winter Park, though, and in 1947, Cranmer was replaced as parks director.

Gerald Groswold took over as the WPRA director in 1975 and oversaw more expansions, into Vasquez Ridge and Parsenn Bowl, high-altitude alpine skiing accessed by the highest six-passenger chairlift in North America. By the resort’s fiftieth anniversary, in 1990, Winter Park's 106 trails on 1,325 skiable acres were attracting 924,000 annual skier visits.Winter Parks Resortsfocusing on real estate developments, the WPRA started renegotiating the terms of its agreement with the city. The U.S.

DeFrange took over management of the resort shortly after the new agreement was signed. He recognized that Winter Park would have to change if it was going to keep up with the other ski areas in the state. being able to generate enough capital to maintain the resort, to Mayor Wellington Webb. He appointed a task force that looked into possible solutions, including having the city put up some sort of bond issue to fund improvements, or perhaps even selling Winter Park.

For the first ten years of the agreement, the city would get $2 million each year from Intrawest. Starting in year eleven, it would get that $2 million plus 3 percent of gross revenues over $33 million. And the payments have come through, totaling more than $78 million through 2022 so far . Orr likens the decision to proceed with the partnership to the origins of the WPRA fifty years earlier: Both times, people stepped up to help the place they love, with the WPRA and the city working to engineer an agreement unique in the country.

 

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