The company is justifying its steep ad prices by pitching advertisers its first-party data that shows where people are and where they're going. These insights can be used to target and measure ads.
Uber sells search ads that let brands promote products sold at retailers and restaurants within the app. The company said that 315,000 merchants buy ads through the Uber Eats platform. This offering's formats and prices are veryHowever, the first-party data that Uber gives to advertisers provides unique insights, revealing how often people take rides, where they go, and how long they spend in the car, experts said.
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