The rise of the home-cooked meal business

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The rise of the home-cooked meal business | via FnBReport

has also posed some problems, but with a bit of tweaking, and a serious commitment to routine and consistency, operations are now running smoothly: “Before, I would cover the food with foil right after I cook them, but then we noticed that doing that causes moisture, which then affects the flavor. So now I don’t cover the food right away; I let it cool a bit.

The Slagles’ Mister Delicious Everyday Foods is a series of well-prepared comfort food stored in blast-frozen, vacuum-sealed plastic bags. Unlike the inception and execution of the project, which, according to Slagle took over a year, preparing these bags of food takes very little time and effort. You simply have to submerge the bags into boiling water for a few minutes, after which you can enjoy a decent meal at your convenience.

“Everyday food is not bound so much by any type of ethnic cuisine, it’s more the types of food that we like to eat day to day, so that means it needs to be varied. But all of it is kind of anchored on comfort food,” says Jeremy Slagle. Tradition connotes nostalgia, and sometimes even a kind of sentimentality that, whether we like to admit it or not, definitely sells. But for Co, who had been cooking Chinese food all her life, tradition also means a strict adherence to certain rules. Tradition is just as much about preservation and technicality as it is about sentimentality. This belief manifests itself in her work ethic.

 

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