Italy’s EV Market Down 27% In 2022: Will Tesla Come To The Rescue?

Even once a new set of leaner incentives was launched later in May 2022, it was perhaps too little too late. A mix of political ineptitude and consumer uncertainty led to a surprise inversion of the electrification trend in car mobility, the only such occurrence in any significant world auto market.show a complex picture, where the overall car market declined 9.5% Year-On-Year from 2021, from almost 1.5 million units to just over 1.3 million.

Fully electric cars were the truly negative surprise for Italy’s market in this year of uncertainty. BEVs declined by a whopping 26.6% YoY, from over 67,000 units in 2021 to slightly less than 50,000, an unpredictable retreat. While the top three European markets reached new highs, with Germany at 17.7% BEV market share, France at 13.3% and the UK at 16.6%, Italy’s BEV share dropped from the 4.6% of 2021 to an unflattering 3.7% for the whole of 2022.

The many facets of last year’s missed BEV growth opportunity will ultimately be resolved once the price equation is aligned with Italy’s market, which has a clear focus on small vehicles at reasonable prices, one of the last steps in the BEV roadmap to mainstream.

This is a prime example of how government purchase subsidies helps with bev sales.

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