Breaking Ground: What Three New Studios Mean for the Texas Film Industry

Inside the Volume studio at Stray Vista Studios, just one of the facilities around Austin that could revolutionize the local film industry

To prove his point, Strayer played a video on his phone: a commercial that had been shot on the stage only a week earlier and now was almost completely ready for broadcast. Strayer said,"If you have a 30-second spot, and you need to be in five different locations, you can spend five days shooting or have a bunch of company moves in one day, or you can come into a place like this and shoot the commercial in one day.

Austin is already a production hub: It has a top-tier crew base, and the surrounding area provides an incredible variety of exteriors, from desert to deep forest to big city to small towns. However, Austin Film Commission Executive Director Brian Gannon said,"Having that additional dedicated studio space is huge."– Austin Film Commission Executive Director Brian Gannon

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