Racing not immune to reputational blows suffered by betting industry

And it’s why racing does have some skin in this reputational game due to collateral damage from gambling conglomerates indulging in skeevy behaviour.

If gambling is a primal instinct – just think of the schoolyard taunt “wanna bet?” – then rarely has its popular image been so ropy as it is now. Gambling firms have reaped what they’ve sown. They may be ubiquitous but only the naïve can fall for their pitch of good, smiley, healthy fun. The link is more concrete in Britain where the sport’s finances are inextricably tied up in betting turnover. More betting increases the pay-off for owners, trainers, jockeys, and everyone at the industry coalface.the Horse & Greyhound Fund

There are limits of course. No one’s going to try to flog washing powder by sponsoring a race or backing TV coverage. Gambling advertising is a much more obvious target audience fit and so it’s no surprise firms pour huge amounts into it. Some of the most prominent figures in the sport are hired by those same firms. TV coverage relies on it in a major way.

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