These alcohol counseling companies leaked patient data to advertisers for years

, Monument says the tracking tools used on both services “may have shared” names, birthdates, email addresses, phone numbers, home addresses, insurance information, and more to advertisers.

Monument says it reviewed its use of tracking pixels after the US government issued guidance to health companies about them in late 2022. In Monument and Tempest’s cases are remarkably similar to recent data leaks involving online health servicescreated by companies like Meta, Google, TikTok, and Pinterest that often get embedded into ads, websites, or emails. They track information about what a user clicks or the forms they fill out, which then gets used by both parties to create tailored ads or better understand their user bases.

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