Bud Light's parent company drops $6bn in market cap after Dylan Mulvaney backlash

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Bud Light parent company Anheuser-Busch drops $6bn in market cap after conservative backlash over transgender spokesperson

Mulvaney used an appearance on a podcast with Rosie O'Donnell to claim she is intentionally misrepresented by her critics because of transphobia.

The influencer said: “The reason that I think I am so … I’m an easy target is because I’m so new to this. “I think going after a trans woman that’s been doing this for like 20 years is a lot more difficult. I think maybe they think that there’s some sort of chance with me … But what is their goal? “These people, they don’t understand me and anything that I do or say then somehow gets taken out of context and is used against me and it’s so sad because everything I try to put out is positive. It’s trying to connect with others that maybe don’t understand me. It’s to make people laugh or to make a kid feel seen.”

 

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People be so pressed about this sort of thing but fail to realise or research their brand history, as I’m pretty sure they’ve been supporting, funding and all that jazz for the lgbtqia+ community since the 90s and it hasn’t stopped a single one of them buying & enjoying before xo

A hard lesson

Hahahahaha what a bunch of losers.

Pretty sad what bothers people, live and let live

I’m always jealous of their very slim physiques …. It’s not fair !

Looks the city boys shorting this last month has paid too $$$$$

Stop promoting and encouraging people with mental health issues.

The person who approved this idiocy breaking all marketing basics should be banned from marketing and advertising roles for life.

Absolutely ridiculous. Im a momma of a trans daughter & this is so upsetting. My daughter wants to study law & lock up the worst ppl as she hope to become a barrister. Would transphobic ppl hate on her?

Liar

I expected better from LBC. As this is not the case.

If it wasn't for the fact that most American beer tastes like horse piss, this would make me drink Bud Light 😂

Yeah but who would want bigots for customers

Conservative? You don't need to be right wing to know what a women is. This is FAR left divisive propaganda.

BrentTerhune did it first 😅

Is anyone going to mention how bad the ad is ?

Haha stock markers go brrrrr

More drivel you lifted from the Daily Heil.

Who could have predicted that the Budweiser core consumer was somewhat irritated by that entitled prancing narcissist? Colour me surprised.

I checked where LBC lifted this story (Daily Mail, of course) and it states that the Anheuser-Busch Inbev market cap is $125.73billion from $132.38 billion 6 days ago It was $129.011billion at market close, yesterday Normal market movements turned into a culture war story

🤣🤣Got woke, go broke

Chicks with Dicks don’t sell beer it seems…

So when the stock next goes up, I assume you will be writing an article stating the exact opposite?

If only Americans rose up against greedy corporations, healthcare for profit/price gouging with half the energy they have to boycott stuff...

So a bunch of snowflake conservatives have cancelled a marketing campaign That’s gonna be awkward label, to aim at the liberals,from now on 🤔

🤣🤣🤣🤣🤣

I guess sometimes people just want to drink a beer without getting a lecture on social or political commentary or someone’s sexual orientation.

Absolute nonsense and i suspect you know it

I’ve no issue with Dylan being trans. I have issue with supporting the portrayal of women as emotionally unstable, fragile, bimbo airheads. Especially when it’s a biological man pushing that stereotype. Imagine if Elon Musk dressed as a girl and portrayed women in that way.

Drinking bud light makes you a woman though 🤷🏿‍♂️

Trump supporters have gleefully been showing a chart that shows rapidly diminishing sales. Unfortunately they couldn’t crop the chart right enough and it showed rapidly increasing sales towards the end of March. I know LBC doesn’t do journalism, it just copies whatever nonsense

Imagine being so fragile that you’d be triggered over something like this.

No.

Get it right it’s not just conservatives who are upset by the lack of women only spaces it’s the left as well

Jeez ppl are angry lol

This “woman” is in tampon commercials. Where does she put them? 😟

Why is this rancid station peddling trans hate?

That’s a really dishonest story. “Sun rises after man performs dance to make the sun rise” Did the man have anything to do with the Sun rising? No. Are the market fluctuations for bud-light due to the right wing boycott? No Are they already recovering? Yes.

So people are likely going to lose their livelihoods because people are so bigoted and insecure that they won’t drink a beer if a trans women drinks it. Truly pathetic and embarassing.

Well I certainly won't be drinking any of that pish and Budweiser can stick it where the sun don't shine...

So……a 4% loss?

LBC is transphobic

Brilliant news 👍👍👍

Yet the stock value is currently 7% higher than it was this time last month.

Wonder how much they made from right wing nutters buying their beers to destroy 🤔

*not actually that relevant in long terms. people will have forgotten about this in a month when the next thing happens.

go woke go broke

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