The Story Of Mad Rabbit: Identifying A Pain Point In The Tattoo Industry

  • 📰 Forbes
  • ⏱ Reading Time:
  • 70 sec. here
  • 3 min. at publisher
  • 📊 Quality Score:
  • News: 31%
  • Publisher: 53%

Belgique Nouvelles Nouvelles

Belgique Dernières Nouvelles,Belgique Actualités

Founded by two Miami University alumni, Mad Rabbit has changed the game in the tattoo aftercare market. They are doing so by bringing change to an industry that is thousands of years old but one that has been largely resistant to innovation until recently.

You launched both of those businesses while students at Miami University. What advantages did this give you to connect with your target audience?Miami is not known for being a particularly tattooed school. However, it does have a strong entrepreneurial ecosystem that supports and champions startups. Selom and I were able to leverage this ecosystem to launch our natural tattoo care products business.

Our success at Mad Rabbit came from addressing a pain point in the industry. Tattoos don't always heal well, and a big reason for that is the recommendation of using petroleum jelly. It's great for scrapes and cuts because it helps build up a scab, which protects against bacteria and dirt. But it's terrible for tattoos because the ink gets stuck in the scabs, and when they fall off, your tattoo can look awful in week two.

Being on Shark Tank gave us access to a huge audience, even if they weren't necessarily our target customer. The people who watch the show aren't necessarily heavily tattooed, but they might have nieces, nephews, or grandkids who are interested in tattoos. That goes a long way for gifting during the holiday season and overall brand awareness.

A lot of the CPG giants out there are formulating for the mass consumer, and until the number of US adults with at least one tattoo passes 51%, they don't see it as a market worth formulating for. But we're small and nimble, and we listen to our customers. We can ideate and innovate accordingly. We also saw an opportunity in the health and wellness industry. Health fans care about what they put in and on their bodies, and they want their tattoos to look good too. That's why GNC saw a great opportunity for us to expand beyond supplements and into skincare.

 

Merci pour votre commentaire. Votre commentaire sera publié après examen.

They make awesome products, even if a bit pricey.

Nous avons résumé cette actualité afin que vous puissiez la lire rapidement. Si l'actualité vous intéresse, vous pouvez lire le texte intégral ici. Lire la suite:

 /  🏆 394. in BE

Belgique Dernières Nouvelles, Belgique Actualités

Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.

Huge Asian Night Market To Take Over The Wharf In MayThe Wharf is getting its first-ever Asian night market. Over a dozen local AAPI chefs will vend food May 20 during the ticketed event. WashProbs Crazy they charge you $20 just to enter and that covers absolutely nothing - not even a single bottle of water. Cash grab. The whole point of Asian night markets is to escape the heat of the day & working people can get some cheap food. Charging $20 for an entrance fee just to be able to line up and buy overpriced food makes a mockery of the concept. Let’s have a real night market for average people! They gonna have fresh pangolin there?
La source: DCist - 🏆 518. / 51 Lire la suite »