How This Self-Taught Designer Launched A Hit HGTV Show And Business In Paradise

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Patrick Jager was head of development for Fixer Upper, the hit HGTV show starring Chip and Joanna Gaines. However, Jager isn’t formally trained in design or TV production.

because I saw how much content was morphing from what we consider traditional outlets to a vast array of outlets, formats and viewing habits. I knew that to stay relevant I needed to refine my own brand and what I did for others, and more importantly I needed to LEARN more than just TV if my career was to grow. This has been a wonderful chapter and one that has solidified how much I love helping others solve problems and become more self-sufficient.

I’ve been fortunate enough in my career to wear a lot of hats. My marketing and PR background is a given in this new venture, as is my understanding of content and messaging. But also as someone who started in fundraising and has made a living telling and getting people to buy into stories, running a membership community feels very similar.

My advice for anyone, not just in design, is to truly understand what you know and can contribute on, and what you don’t. Do not try to inflate your skills to get a job you’re not qualified for. Rather look for how your niche might play into a larger piece of the pie. In my case with design, I’m not going after design clients who would turn to me to redesign and oversee a full gut and remodel. But I can help them with a special niche need, and can then help get them the right next support.

 

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