You can “actually hurt your franchisee operators if you become too saturated; places start cannibalizing each other,” Goddard said. In order to preserve profitability of individual franchises, “we want to make sure we have smart growth,” he said.The Mexican locations will fall under the PZA Pizzeria brand, which is principally for international markets.
Guadalajara-based company Food Gurú will be the “master franchisee,” in charge of recruiting sub-franchisees in the region. In the April 21 press release, founder and president Ricardo Aldrete said, “as we continue to expand, it’s important that we have the right partner to offer quality, value, convenience and unique choices for our customers.”
Canadians will have the chance to sample the new flavours at one of four Canadian PZA Pizzerias, he said, set to open in the next few months in undisclosed cities.
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