Twitter is making companies pay for check marks to advertise

Play Video

As of Friday, advertising will only be available to verified accounts, including individuals who pay US$8 per month for Twitter Blue and “Verified Organizations” that pay US$1,000 for a gold or gray check mark, the company wrote in an email seen by Bloomberg.Sign up to receive the daily top stories from the Financial Post, a division of Postmedia Network Inc.By clicking on the sign up button you consent to receive the above newsletter from Postmedia Network Inc.

The change to Twitter’s advertising rules is part of a wider strategy to remove fake accounts and bots and “elevate the quality of content on Twitter and enhance your experience as a user and advertiser,” the company said in the email.Elon Musk last year, including charging for verification and API access. Its paid-for verification model initially failed to gain traction as many prominent accounts had been verified for free in the past. However, this week the company stripped these “legacy verified” accounts of their blue checks and restricted some product features, including the ability to edit tweets, to subscribers of Twitter Blue.

Belgique Dernières Nouvelles, Belgique Actualités

Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.

Twitter is making companies pay for check marks to advertiseCompanies that wish to advertise on Twitter Inc. are now required to pay for verification or reach a minimum monthly spend on ads. Read on.
La source: nationalpost - 🏆 10. / 80 Lire la suite »

Canadian companies cover new ground with Earth-observation technologyEarth observation is the process of gathering data about the Earth’s physical, chemical and biological systems using satellites, as well as detecting radiation across wavelengths not visible to the human eye
La source: globeandmail - 🏆 5. / 92 Lire la suite »

Cost savings of remote work, Loblaw’s new CEO and CBC’s Twitter battle: Must-read business and investing storiesPlus, tax experts share their secrets on filing amid a CRA strike
La source: globeandmail - 🏆 5. / 92 Lire la suite »