LeBron James is a billionaire, but his smartest investment has been in himself

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The NBA’s all-time top-scorer spends millions maintaining his physical prowess - next year his longevity will see him line out alongside his son

LeBron James of the Los Angeles Lakers dunks against the Atlanta Hawks at State Farm Arena, Atlanta, Georgia, on December 15th, 2019. Photograph: Kevin C Cox/GettyAt one point in the campaign, the Houston Rockets’ Jabari Smith jnr, a rookie in the league acting equal parts opponent and fan, sidled up to James during a time-out and said, “You played against my dad in your first NBA game.

LeBron James watches son Bronny play with Sierra Canyon High School against St Vincent-St Mary High School at Nationwide Arena in Columbus, Ohio, in December 2019. Photograph: Joe Robbins/Getty Perhaps his smartest investment has been in himself. James is estimated to spend $1.5 million a year making sure he wrings every drop from his body as the years go by. The money goes on employing an army of full-time nutritionists, masseuses, and physical trainers, and purchasing the most up-to-date training technology, such as personal hyperbaric and cryotherapy chambers for his Beverly Hills mansion, the one-time home of Katherine Hepburn.

James has endured as a force while speaking out eloquently on social justice issues , building a school for underprivileged kids in Ohio, and guaranteeing to fund the college education of hundreds more growing up in tough circumstances like he did. Better yet, he has avoided the fate of other ageing GOATs.

 

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