Google releases updated Privacy Sandbox timeline. Some industry observers remain skeptical.

Google has laid out the latest timeline for its plan to kill off third-party cookies in Chrome.Industry bodies are concerned Google's proposals to replace cookies will hurt publishers.

Google and the rest of the ad industry have been developing new but untested technologies that are meant to preserve these capabilities in Chrome without using third-party cookies. The developments are intended to enhance consumer privacy. Google has missed previous deadlines to stop supporting third-party cookies in Chrome. It first said it would do so"within two years" in 2020 but has since delayed that plan twice, as. But Google has emphasized its commitment to follow through with its plan by next year.

The letter raises concerns that one Privacy Sandbox proposal, called"Protected Audience API," reduces the amount of control publishers have over how their ad inventory is monetized — and that it could harm competition in the digital ad sector because it favors Google's own adtech.

Belgique Dernières Nouvelles, Belgique Actualités

Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.

Supreme Court sidesteps challenge to internet companies’ broad protections from lawsuitsThe Supreme Court has sidestepped a case against Google that might have allowed more lawsuits against social media companies. The justices on Thursday returned to a lower court the case of a family of an American college student who was killed in an Islamic State terrorist attack in Paris. The family wants to sue Google for YouTube videos they said helped attract Islamic State recruits and radicalize them. Google owns YouTube. Google claims immunity from the lawsuit under a 1996 law that generally shields social media company for content posted by others. The outcome is a victory for the tech industry, which predicted havoc on the internet if Google lost. But the high court remains free to take up the issue in a later case.
La source: AP - 🏆 728. / 51 Lire la suite »

Use it or lose it: Google says it will delete inactive accounts | CNN BusinessIf you haven’t logged into your Google account in a long time, you better use it or lose it.
La source: cnni - 🏆 326. / 59 Lire la suite »