CNN needs more than a new CEO. It needs a business strategy

  • 📰 CNBC
  • ⏱ Reading Time:
  • 32 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 16%
  • Publisher: 72%

Belgique Nouvelles Nouvelles

Belgique Dernières Nouvelles,Belgique Actualités

CNN is in search of a clear business strategy as well as a CEO

in merger-related synergies. But before he made any decisions, he wanted to hear Licht's thoughts.

Licht expressed his skepticism with the product's programming, according to people in the meeting. The discussion centered around the viability of offering a product named after CNN without actually featuring a live feed of the network's cable programming. Perrette told the CNN+ leadership to pause all marketing spending and not to launch on Roku.

Less than three weeks later, CNN+ was dead. A Warner Bros. Discovery spokesperson declined to comment on the details of the meetings.Had Licht persuaded the Discovery executives to keep CNN+, it's possible his tenure at CNN would have developed differently.

 

Merci pour votre commentaire. Votre commentaire sera publié après examen.
Nous avons résumé cette actualité afin que vous puissiez la lire rapidement. Si l'actualité vous intéresse, vous pouvez lire le texte intégral ici. Lire la suite:

 /  🏆 12. in BE

Belgique Dernières Nouvelles, Belgique Actualités

Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.

CNN Chairman and CEO Chris Licht is out | CNN BusinessCNN chairman and chief executive officer Chris Licht is leaving the network, according to a person with direct knowledge of the matter
La source: CNN - 🏆 4. / 95 Lire la suite »