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Why LIV’s golf merger with PGA is just the start of Saudi Arabia’s sportswashing

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As the world transitions to a post-oil economy, the regime in Riyadh must explore other income streams and to do that it must improve its image

Saudi Arabia’s shock move to take over professional golf last week was an unprecedented escalation of the country’s ‘sportswashing’ campaign but it is clear that it has bigger targets in sight.

With the merger into one entity of PGA, the DP Tour , and the Saudi backed LIV, Saudi Arabia’s regime sent out a message of its intention to use sports to further its aims.

 

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