The warehouse club retailer will now ask for shoppers’ membership cards along with a photo ID to use the self-checkout registers – the same policy as regular checkout lanes. “We don’t feel it’s right that nonmembers receive the same benefits and pricing as our members,” Costco said in a statement. Costco has around 120 million members, making it one of the largest membership clubs in the world.
“The extent to which we achieve growth in our membership base, increase the penetration of Executive membership, and sustain high renewal rates materially influences our profitability,” Costco says routinely in its annual filings. Netflix has also recently cracked down on members sharing passwords. The streaming giant previously turned a blind eye to password sharing because it was fueling growth, but all those non-paying members were hurting Netflix’s bottom line.
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