The appeal for brands is obvious: Having a celeb as a designer makes them synonymous with the label, as opposed to just another advertiser. “[There appears] to be an intention to work with someone who isn’t just of the moment but who really embodies the ethos and the aesthetic of that particular line,” says Halliday. , its increased ubiquity has raised eyebrows.
“At best, the recent move toward hiring celebrity ‘designers’ highlights luxury’s growing desire to turn a quick buck off of a famous collaborator’s name rather than risk trying something new,” argues Jake Silbert forToday, fashion and pop culture are increasingly intertwined, says Kharazi. “People like me are able to gain a following from solely talking about these topics,” she reflects. “Fashion is changing rapidly, the news is changing rapidly, and pop culture is consumed faster than ever.
Belgique Dernières Nouvelles, Belgique Actualités
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