Margaret Niemczyk’s retail business grew out of a flair for fashion that started young — Catholic School uniforms became her canvas as she altered them to express her unique vision. That early passion only intensified over the years, driving her to pursue a formal education in fashion school in Toronto. Returning to Sudbury, she established her own business - Eddie Mira, a fashion and clothing brand operating out of a storefront in the downtown core.
To combat the rising competition from these big box stores and online retailers, Niemcyzk has doubled down on her commitment to providing personalized service and quality custom goods that only she can provide. In addition to her lookbook selection, Niemczyk leverages her expertise to guide customers to design their own garments that she ultimately fabricates for them, from top to bottom, right in her store.
Since Niemczyk started her business, her biggest challenge has been gaining visibility. One Red Maple’s technology gives her the technological power of big e-commerce and makes it possible for her to get her products on people's phones and laptops when they’re shopping from home, something she didn’t think was possible until recently.